Learn how a partnership with the Alpari World Match Racing Tour can help you achieve your business objectives.
The Alpari World Match Racing Tour (AWMRT) offers a tremendous marketing communications platform for brands wishing to engage with a global audience of affluent, brand savvy sailing fans. The Tour is one of the world’s leading professional sailing series and enjoys the exclusive ISAF “special event” status.
Operating in 8 countries and spanning 3 continents, the Tour offers an established series of professionally managed events featuring past and present America’s Cup competitors, Olympians, World Champions as well as some of the best emerging talent in the sport . Teams compete year round for $1.75m, the richest purse in professional sailing, and the chance to crowned World Match Racing Champions.
The AMWRT enjoys close working relationships with all of our partners and our collaborative, marketing focussed approach enables us to deliver tailored marketing solutions to ensure maximum return on objectives.
A partnership WITH THE TOUR will provide;
If you would like to know more about sponsorship opportunities with the Alpari World Match Racing Tour, please contact us at sponsorship@wmrt.com
TOUR LEVEL SPONSORS
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ALPARI The Alpari companies, a global association of companies providing online foreign exchange (Forex, FX) trading services, signed a landmark global title sponsorship deal with the World Match Racing Tour in February 2012, renaming it the Alpari World Match Racing Tour (AWMRT). Sailors and traders share similar mindsets, from the experience needed to navigate challenging conditions to the instinct that can spot a split-second opportunity. In a volatile environment, a split-second decision can make or break the entire day. You’ve got to time your moves to seize the opportunity. It's the same with both match racing and Forex trading, and this makes Alpari a great match for the Tour. To emphasise the parallels of match racing and Forex trading, every year Alpari pitches the tour card holding skippers competing in the AWMRT against each other in navigating the Forex markets. This year, the nine tour card holding skippers, along with their teammates, competed on MetaTrader 4 Demo accounts loaded with GBP500,000 of virtual money. Read more about the contest and check out the final leaderboard positions. For more information about Alpari and Forex trading, visit the About Alpari page. |
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LOTUS Lotus are pioneers. Lotus have never played by the rule book, instead they have redefined it. Throughout the company’s sixty year history, innovation on road and track has been central to Lotus’s success. At the root of its DNA is Colin Chapman’s obsession with lightweight, and so it continues: “Simplify, then add lightness,” was his philosophy, way before minimalism became a high street term. “Adding power makes you faster on the straights, subtracting weight makes you faster everywhere.” The most traditional Lotus solution is the one with the least parts effectively deployed. These days, Lotus’s expertise in lightweight architecture has enabled it to be a leader in green vehicle technology. This is critical for the times we live in. But Lotus’s raison d’être remains performance and driving pleasure. This uncompromising quest for excellence, no shortage of sporting laurels, and a visionary attention to aesthetic style has made Lotus one of the most inspirational British brands, and among the very strongest in the automotive industry. It stands for passion, individuality, and gritty determination. For more information on LOTUS, visit http://www.lotuscars.com/ |
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GARRARD The legacy of Garrard began in London, 1735, recorded with the first entry into the company’s Jewellery and Silverware ledger. Over 275 years later, this ledger symbolises the foundation of the oldest jewellery house in the world and is proudly displayed in our flagship Mayfair boutique, along with our iconic jewellery collections. Garrard creations are also on display in the permanent exhibition at the Tower of London, where the Crown Jewels reside. As one of the leading international jewellers, Garrard is recognised for creating beautiful jewellery, one-of-a-kind pieces, Royal regalia, military Insignia, silverware and sporting trophies. A devotion to the highest degree of workmanship has been the firm’s trademark since the first designs drew the attention of the world. Garrard continues to passionately embrace the past by creating tomorrow's heirlooms today. For more information on GARRARD, visit http://www.garrard.com/ |
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PELLE P Pelle P design, manufacture and sell technical sailing and casual clothes as well as a ski and winter collection where design is combined with high quality and function. The company has its origin from the sailing legend Pelle Petterson who also has a unique skill as a successful yacht designer. Pelle P are also official clothing partner to the America’s Cup team, Artemis, as well as the Stena Match Cup Sweden and the RC44 series. For more information about Pelle P, visit http://www.pellepetterson.com |
TOUR SUPPLIERS
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LIVESTREAM Livestream - the live event platform that connects people and live events, works with the Alpari World Match Racing Tour to deliver over twenty live events to connect sailing fans around the world. Using live video, photo, text and chat updates, The Alpari World Match Racing Tour is able to bring the hands-on action and excitement of nine World Championship events around the globe, free, to sailing enthusiasts across the web. For more information on LIVESTREAM, visit http://new.livestream.com/ |
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TRAVEL PLACES Travel Places deliver top class travel arrangements and solutions for teams, associated personnel and the media attending the various events on the Alpari World Match Racing Tour. For more information on TRAVEL PLACES, visit http://www.travelplaces.co.uk/world-match.html |