On board with Ian Williams at Stena Match Cup Sweden © Ian Roman / WMRT
London, UK (20th Feb 2015): Stena Group, the title sponsor of Stena Match Cup Sweden and an official stage of the World Match Racing Tour, will offer visitors to this years event in Marstrand a unique chance to watch match racing in 3D via the brand new "Oculus Rift" - 3D goggles that take virtual reality to a whole new level. Put on the goggles and you are right in the centre of a match racing duel.
At Stena Match Cup Sweden 2015, Stena want to treat visitors to a truly unique experience. Visitors will now be invited to come to Stena's exhibit next to the Race Arena at Marstrand, and experience an action-packed sailing adventure in "virtual reality", using the Oculus Rift glasses.
"There is a buzz around Oculus Rift in gaming and technology circles right now. 3D glasses and headsets are expected to give a new dimension to the whole gaming world when released to consumers. But that will be later this year. Therefore, it is especially exciting that we already in early summer can offer visitors to Stena Match Cup Sweden a unique opportunity to test this world novelty – and feel the tension aboard a match racing yacht" says Lovisa Andersson, Marketing & Branding at Stena Metall Group.
Image courtesy of Stena
"We are expecting a lot of attention but we will rig up several stations that will be in place during the whole event. Once you are done sailing in virtual reality, you can just take a few step to the spectator area on the rocks at Marstrand watch the tough and exciting real life racing. It will be a double sailing experience" says Lena Alvling, Event & Marketing Manager at Stena Bulk.
Oculus Rift is a virtual-reality headset, which looks a bit like a pair of ski goggles, with built in monitors in front of each eye. With the help of sensors, the spectacles detects how you move your head and adjusts the picture after it so it feels like you are inside the world you see. This type of headsets have gained a lot of attraction in the gaming and cinematic world. Today, the glasses are mainly used by developers but a consumer version is expected to be released sometime later in the summer of 2015.
Stena Match Cup Sweden is one of the flagship events of the World Match Racing Tour since 2000. This year marks Stena’s sixth consecutive year as title sponsor of the popular event which attracts over 50,000 spectators annually to the idyllic island of Marstrand on the West coast of Sweden. With racing held just metres from the rocky shoreline, Marstrand is widely recognised as the world’s top stadium sailing venue.