Stellar Boat Sponsors at Stena Match Cup Sweden

Marstrand, Sweden – 10 July, 2010 – Stena Match Cup Sweden has attracted some stellar boat sponsors this year in addition to those who have a long standing relationship with the World Match Racing Tour event. 

Audi, renowned for its international sailing sponsorship, was the first new boat sponsor to be announced earlier this year.  As one of the world’s leading car manufacturers Stage 5 of the Tour is the perfect property for launching a new match racing sponsorship.

“Sailing is a favoured sport to many of our customers. Our engagement in Stena Match Cup Sweden gives us a possibility to strengthen Audi’s presence on the west coast of Sweden as well as providing a good platform to meet with our customers” said Niklas Henning, Event and Sponsorship Manager, Audi Sverige.

Sigma, a top supplier of solutions within IT management and information logistics, also signed up for a boat sponsor spot this year.  Legendary Swedish sailor Magnus Holmberg’s team has also been sponsored this week by Sigma providing yet another dimension to Sigma’s Swedish presence here in Marstrand.  Holmberg secured his spot yesterday in the semi finals by knocking out two time World Champion Ian Williams (GBR) Team GAC Pindar.  Sigma will be guaranteed ample media return on their sponsorship investment during tomorrow’s men’s finale.