Marstrand’s Media Mix Boosted via Live Interactive Press Conferences

Marstrand, Sweden – 10 July, 2010 – Stena Match Cup Sweden’s daily after sail press conferences were created to present a visible element of the match racing to the whole onshore audience.

The press conferences are open to the public in the main thorough fare of Marstrand’s mega social event strip that runs the full length of the city’s harbor.

Lars-Ola Nordqvist, Press Manager, Stena Match Cup Sweden explained the importance of this additional element to the interactive Marstrand media mix, “The aim of the press conference is for spectators and media to be able to see, meet and hear all the World Match Racing Tour stars”.

The public get to hear the explanation of racing every day and learn about the excitement of match racing.  This open access press conference concept is very successful here in Sweden and continues to be a favourite with the fans of the Tour.

For 2010 these scheduled conferences have also been used for boat draws and intense sailor picks for quarters/semi finals.

The top goal to Stena Match Cup Sweden is to bring the races closer to all the spectators and sponsors so they feel there are directly involved in the sporting performances.