Stena Match Cup Sweden, third stage on the Alpari World Match Racing Tour © Photo by Brandspot
London, UK – 8th February: Turkish Airlines have announced their sponsorship of Stena Match Cup Sweden, the third stage of the Alpari World Match Racing Tour. The sponsorship is a clear sign that the Swedish stage of the World Tour event has grown its reputation outside of Sweden since 1994 and is now attracting international sponsors.
Turkish Airlines is already an active brand in the international sport market. The airline currently sponsors FC Barcelona and Manchester United, two of the most famous football clubs in the world.
As Mustafa Tanriverdi, General Manager of Turkish Airlines in Gothenburg commented;
“Turkish Airlines has been selected Best Airline in Europe the last two years and is rapidly expanding on both the Swedish and international markets. To invest in Stena Match Cup Sweden, one of the best sailing events in the world, feels like a natural step for Turkish Airlines to take because we have been associated with the best athletes in the world for many years.”
Jan Torstenson , Managing Director of agency Brandspot and organiser of Stena Match Cup Sweden since 2007 added;
“Turkish Airlines is a sponsor that is both valuable and sought after, and considering the athletes and teams they have supported so far, their interest in Stena Match Cup Sweden shows that we don’t just organize a world class regatta but also surround it with an event of high international standard.”
Last year, Stena Match Cup Sweden had its highest ever attendance to the event with over 115,000 visitors visiting the island of Marstrand. Swedish sailor Björn Hansen won the event on his home ground and went on to finish in second position in the final standings of the Alpari World Match Racing Tour.
The 2013 edition of Stena Match Cup Sweden will take place from 1-6 of July.
For more information on Stena Match Cup Sweden, visit www.stenamatchcupsweden.com